Updated: October 21, 2024

Perfect Marketing Strategy, Las Vegas Style: If you tractions like Rialto Bridge or Trevi Fountain, you build them yourself, 10X. That is the beauty of the strategy of Dubai as a hub and a leading center for meeting, convention, and event tourism. Plus leisure and, well, shopping tourists. Neighbouring Dubai Mall is the largest in the world (as of 2024).

Even more interesting, especially for the naysayers, in their strategy the UAE are not only optimizing financial numbers, but their progress on the world happiness index.

But let the video speaks for itself.